引用次数
引用: 70
H-指数: 5
I10-指数 : 3
出版物: 8
The attraction effect in mid-involvement categories: An experimental economics approach
Yolanda Gomez , Víctor Martínez-Molés , Amparo Urbano , Jose Vila
Journal of Business Research 69 ( 11) 5082 -5088
3
2016
Examining presence in immersive virtual reality and website interfaces through the cognitive fit and cognitive load theories
Víctor Martínez-Molés , Carmen Pérez-Cabañero , Amparo Cervera-Taulet
International Journal of Contemporary Hospitality Management
2024
Understanding Actual Socio-Economic Behavior as a Source of Competitive Advantage: The Role of Experimental-Behavioral Economics in Innovation
P Hernandez , V Martínez-Molés , J Vila
IGI Global 127 -149
5
2015
Gathering pre-purchase information for a cruise vacation with virtual reality: The effects of media technology and gender
V Martínez-Molés , T Jung , C Pérez-Cabañero , A Cervera-Taulet
International Journal of Contemporary Hospitality Management 34 ( 1) 407 -429
29
2022
Location and Innovation Optimism: a Behavioral-Experimental Approach
Adriana Alventosa Baños , Yolanda Gómez , Víctor Martínez Molés , José Vila
Springer Science and Business Media LLC
2015
La realidad virtual en la fase precompra del turismo de cruceros: Un estudio experimental basado en la variable presencia
Víctor Martínez Molés
2023
Location and Innovation Optimism: a Behavioral-Experimental Approach
A. Alventosa , Y. Gómez , V. Martínez-Molés , J. Vila
Journal of The Knowledge Economy 7 ( 4) 890 -904
5
2016
Spanish regulation for labeling of financial products: a behavioral-experimental analysis
Y. Gómez , V. Martínez-Molés , J. Vila
Economia Politica 33 ( 3) 355 -378
2
2016