作者: A. Alventosa , Y. Gómez , V. Martínez-Molés , J. Vila
DOI: 10.1007/S13132-015-0291-2
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摘要: Using a behavioral-experimental economics approach, this paper shows that the location of potential innovator has an impact on her or his innovation attitude, specifically optimism. Moreover, such is consequence way in which they can access information about chances succeeding if initiate process. Isolated innovators learn their success from external objective sources, as market research companies public institutions. On other hand, when located cluster, she he chance to observe performance and share experience innovation. This work provides empirical evidence support attitudes are significantly different both types location: while isolated exhibit pessimisms, members clusters tend be optimistic respect