Hanna Schramm-Klein
机构: Professor of Marketing & Retailing, University of Siegen
主页: uni-siegen.de
每年引用次数
引用次数
引用: 6,919
H-指数: 34
I10-指数 : 73
出版物: 334
Moderating role of involvement in building a retail brand
Bernhard Swoboda , Frank Haelsig , Hanna Schramm‐Klein , Dirk Morschett
International Journal of Retail & Distribution Management 37 ( 11) 952 -974
48
2009
Exploring how garment firms choose international sourcing‐ and sales‐country markets
Bernhard Swoboda , Thomas Foscht , Cesar Maloles , Hanna Schramm‐Klein
Journal of Fashion Marketing and Management 13 ( 3) 406 -430
17
2009
An intersector analysis of the relevance of service in building a strong retail brand
Bernhard Swoboda , Frank Haelsig , Dirk Morschett , Hanna Schramm‐Klein
Managing Service Quality 17 ( 4) 428 -448
121
2007
31 Extending the Product Life Cycle within an International Marketing Strategy-Relaunching the German AUDI A4 as the Spanish SEAT Exeo
Hanna Schramm Klein , Gerhard Wagner
Fallstudien zum Internationalen Management 511
2011
Käuferverhalten–3
Foscht Thomas , Swoboda Bernhard , SCHRAMM-KLEIN Hanna
Auflage–Wiesbaden: Betriebswirtschaftlicher Verlag Dr. Th. Gabler/GWV Fachverlage GmbH
4
2007
5 Sozio-ökonomische Betrachtung der Freisetzung von Wisenten unter besonderer Berücksichtigung der Akzeptanzentwicklung innerhalb verschiedener Stakeholdergruppen
KIM-KATHRIN KUNZE , HANNA SCHRAMM-KLEIN
Wisente im Rothaargebirge 50 -50
The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions
Gunnar Mau , Hanna Schramm-Klein , Sascha Steinmann , Robér Rollin
international conference on information systems
2016
Drivers of Market Success for Mobile Gaming Apps - Results of a Choice-Based Conjoint Experiment.
Hanna Schramm-Klein , Sascha Steinmann , Robér Rollin , Frederic Nimmermann
international conference on information systems
1
2017
WILL RENTING SUBSTITUTE BUYING? DRIVERS OF USER INTENTION TO PARTICIPATE IN RENTAL-COMMERCE
Hanna Schramm-Klein , Katja Wagner , Anne Fota
european conference on information systems
2019
Alexa, Are You Human? Investigating Anthropomorphism of Digital Voice Assistants – A Qualitative Approach
Hanna Schramm-Klein , Katja Wagner
international conference on information systems
26
2019
Strategische Optionen des internationalen Vertriebs
Hanna Schramm-Klein
Internationaler Vertrieb 377 -392
1
2012
A Privacy-Respecting Indoor Localization Approach for Identifying Shopper Paths by Using End-Users Mobile Devices
Mohamed Bourimi , Gunnar Mau , Sascha Steinmann , Dominik Klein
2011 Eighth International Conference on Information Technology: New Generations 139 -144
8
2011
Multi-Channel-Retailing und Interaktives Marketing
.Joachim Zentes , Hanna Schramm-Klein
Interaktives Marketing 367 -381
4
2008
Retail Formats – General Merchandise
Joachim Zentes , Dirk Morschett , Hanna Schramm-Klein , Joachim Zentes
Gabler Verlag 49 -69
3
2011
Extending the Product Life Cycle within an International Marketing Strategy – Relaunching the German AUDI A4 as the Spanish SEAT Exeo
Hanna Schramm-Klein , Gerhard Wagner
Gabler Verlag, Wiesbaden 511 -531
2
2011
A behavior-based analysis of the changes of the structure, systems, and culture in the internationalization processes over time
Bernhard Swoboda , Martin Jager , Dirk Morschett , Hanna Schramm-Klein
Emerald Group Publishing Limited 4
2009
Chapter 8 Successful Subsidiary Strategy Patterns in Different Environments – A Configurational Perspective
Dirk Morschett , Hanna Schramm-Klein
Emerald Group Publishing Limited 6
2011
How children make purchase decisions: behaviour of the cued processors
Gunnar Mau , Michael Schuhen , Sascha Steinmann , Hanna Schramm-Klein
Young Consumers: Insight and Ideas for Responsible Marketers 17 ( 2) 111 -126
7
2016
International Supplier Relationship Management: From Transactional to Relational Purchasing
Hanna Schramm-Klein , Dirk Morschett
Gabler 247 -270
1
2006
Neue Anforderungen an die Handelslogistik — Implikationen aus Theorie und Praxis mit besonderem Fokus auf Multi-Channel-Systeme des Handels
Joachim Zentes , Hanna Schramm-Klein
Beiträge zu einer Theorie der Logistik 409 -438
2
2008