引用次数
引用: 2,790
H-指数: 28
I10-指数 : 62
出版物: 192
Digital marketing
G Lancaster , L Massingham , W Ozuem
Essentials of Marketing Management 16 298 -307
12
2018
Luxury and Sustainability: Technological Pathways and Potential Opportunities. Sustainability 2022, 14, 5209
S Ranfagni , W Ozuem
s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affil-iations.
2022
An exploration of consumers' response to online service recovery initiatives
Kerry E. Howell , Geoff Lancaster , Wilson Ozuem , Amisha Patel
International Journal of Market Research 59 ( 1) 97 -116
32
2017
Digital Marketing Strategies for Fashion and Luxury Brands
Wilson Ozuem , Yllka Azemi ,
26
2017
Creating and Sustaining Customer Value Through Servitization
Wilson Ozuem , Walter Duschek
2015
Towards an intersectional understanding of online service failure and recovery strategies
Yllka Azemi , Wilson Ozuem
2015
Exploring the relationship between online service failure, recovery strategies and customer satisfaction
Wilson Ozuem , Dipen Rai
1
2019
Effects of Innovative Patterns of Smartphones on Brand Switching
Wilson Ozuem , Dominic Appiah
2019
Open Innovation Practice in the UK-based Food Sector SMEs: Ethnic Minority
Wilson Ozuem , Habibur Rahman
2019
The role of social media in internet banking transition during COVID-19 pandemic: Using multiple methods and sources in qualitative research
Wilson Ozuem , Muhammad Naeem
Journal of Retailing and Consumer Services 60 102483
61
2021
Customers' social interactions and panic buying behavior: Insights from social media practices
Wilson Ozuem , Muhammad Naeem
Journal of Consumer Behaviour
25
2021
Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective
Kerry Howell , Geoff Lancaster , Wilson Ozuem , Raye Ng
Psychology & Marketing 38 ( 5) 794 -818
2021
Effects of online brand communities on millennials' brand loyalty in the fashion industry
Silvia Ranfagni , Kerry Howell , Geoff Lancaster , Wilson Ozuem
Psychology & Marketing 38 ( 5) 774 -793
13
2021
Understanding technologically-induced customer services in the Nigerian banking sector: the internet as a post-modern phenomenon
Wilson Ozuem , Kerry E. Howell , Geoff Lancaster
International Journal of Information Technology and Management 15 ( 3) 272 -290
9
2016
Corporate social responsibility: towards a context-specific perspective in developing countries
Wilson Ozuem , Kerry Howell , Geoff Lancaster
Social Responsibility Journal 10 ( 3) 399 -415
14
2014
Technology-Induced Customer Services in the Developing Countries
Wilson Ozuem , Geoff Lancaster
IGI Global 185 -201
10
2012
Online Social Gambling and Its Implications for the Study of Marketing Communications
Wilson Ozuem , Jason Prasad
International Journal of Applied Behavioral Economics (IJABE) 4 ( 3) 22 -50
2
2015
Reframing Diversity in Management: Diversity and Human Resource Management
Ashanti De León , Wilson Ozuem , Jummy Okoya
IGI Global 105 -120
2016
In Search of Balance between Talent Management and Employee Engagement in Human Resource Management
Wilson Ozuem , Geoff Lancaster , Harshika Sharma
IGI Global 49 -75
4
2016
Subconscious marketing communication techniques and legal implications
Gerry Brierley , Wilson Ozuem , Geoff Lancaster
Journal of Decision Systems 29 ( 2) 69 -78
2020