Subconscious marketing communication techniques and legal implications
作者： Gerry Brierley , Wilson Ozuem , Geoff Lancaster
DOI: 10.1080/12460125.2020.1752047
关键词:
摘要: The efficacy and appropriateness of current advertising laws are questioned as to how customers behave emotionally towards advertising. Contacts were made with world-renowned respondents from the a...
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