Geoff Lancaster
机构: Professor and Dean, London School of Commerce
每年引用次数
引用次数
引用: 6,199
H-指数: 32
I10-指数 : 52
出版物: 122
Selling and Sales Management Eleventh Edition
David JOBBER , Geoff LANCASTER
Selling and Sales Management Eleventh Edition
2019
Strategic approach to marketing
Geoff A Lancaster , Lester C Massingham
Marketing 28 ( 4) 205 -212
1997
Mini Cases In Marketing
Geoff LAncaster
1990
Management of Marketing
Paul Reynolds , Geoff Lancaster
29
2005
An exploration of consumers' response to online service recovery initiatives
Kerry E. Howell , Geoff Lancaster , Wilson Ozuem , Amisha Patel
International Journal of Market Research 59 ( 1) 97 -116
32
2017
Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective
Kerry Howell , Geoff Lancaster , Wilson Ozuem , Raye Ng
Psychology & Marketing 38 ( 5) 794 -818
2021
Effects of online brand communities on millennials' brand loyalty in the fashion industry
Silvia Ranfagni , Kerry Howell , Geoff Lancaster , Wilson Ozuem
Psychology & Marketing 38 ( 5) 774 -793
13
2021
Understanding technologically-induced customer services in the Nigerian banking sector: the internet as a post-modern phenomenon
Wilson Ozuem , Kerry E. Howell , Geoff Lancaster
International Journal of Information Technology and Management 15 ( 3) 272 -290
9
2016
Corporate social responsibility: towards a context-specific perspective in developing countries
Wilson Ozuem , Kerry Howell , Geoff Lancaster
Social Responsibility Journal 10 ( 3) 399 -415
14
2014
A marketing strategy for public sector organisations compelled to operate in a compulsory competitive tendering environment
John Day , Paul Reynolds , Geoff Lancaster
International Journal of Public Sector Management 11 ( 7) 583 -595
21
1998
A comparative study of the emergence of marketing culture within three formerly nationalised companies
Geoff Lancaster , Gerry Brierley
International Journal of Public Sector Management 14 ( 4) 341 -371
5
2001
Three Food Multiple Superstores: Patronage and Attitudes: A Town Study
Geoff Lancaster , Paul Reynolds
British Food Journal 92 ( 6) 14 -17
1
1990
Technology-Induced Customer Services in the Developing Countries
Wilson Ozuem , Geoff Lancaster
IGI Global 185 -201
10
2012
E‐CRM: customer relationship marketing in the hotel industry
Diana Luck , Geoff Lancaster
Managerial Auditing Journal 18 ( 3) 213 -231
88
2003
In Search of Balance between Talent Management and Employee Engagement in Human Resource Management
Wilson Ozuem , Geoff Lancaster , Harshika Sharma
IGI Global 49 -75
4
2016
Subconscious marketing communication techniques and legal implications
Gerry Brierley , Wilson Ozuem , Geoff Lancaster
Journal of Decision Systems 29 ( 2) 69 -78
2020
Augmented Reality Adoption by Tourism Product and Service Consumers: Some Empirical Findings
Azizul Hassan , Erdogan Ekiz , Sumesh S Dadwal , Geoff Lancaster
Springer, Cham 47 -64
31
2018
The significance of CRM to the strategies of hotel companies.
Diana Luck , Geoff Lancaster
Worldwide Hospitality and Tourism Themes 5 ( 1) 55 -66
10
2013
Research Methods in Management
Geoff Lancaster
Routledge
652
2007
Consumer segmentation in the grey market relative to rehabilitation products
Geoff Lancaster , Ian Williams
Management Decision 40 ( 4) 393 -410
9
2002