Augmented Reality Adoption by Tourism Product and Service Consumers: Some Empirical Findings
作者： Azizul Hassan , Erdogan Ekiz , Sumesh S Dadwal , Geoff Lancaster , None
DOI: 10.1007/978-3-319-64027-3_4
关键词: Purchasing 、 Augmented reality 、 Advertising 、 Marketing 、 Business 、 Important research 、 Tourism 、 Service (business) 、 Product (category theory)
摘要: There are evidences that, tourist adopt Augmented Reality (AR) for purchasing tourism products and services. Few holiday operators make this technology available for their customers. Arguably, AR as innovative technology supports tourists in pre, during and post-holiday mode and offer them better experiences. As far as, AR turns into an important research area, very few known studies are conducted. Thus, on the empirical ground, this study aims to bring out factors of AR adoption by tourists. Findings classify two different …
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