Management of Marketing
作者： Paul Reynolds , Geoff Lancaster
DOI:
关键词: Societal marketing 、 Return on marketing investment 、 Marketing management 、 Digital marketing 、 Marketing research 、 Marketing 、 Business 、 Relationship marketing 、 Marketing strategy 、 Marketing effectiveness
摘要: Marketing philosophy environment Constituents of Buying behaviour Segmentation, targeting and positioning Product strategy Pricing Channels Distribution Logistics Advertising, Sales Promotion Public Relations Selling Management Direct Customer Relationship Information Research Forecasting Societal International Internet Technology Strategy, Planning Control.
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