SOME ASPECTS OF SPA TOURIST MARKET SEGMENTATION (A Closer Look at the Case Study on Shipkovo Village Experience, Bulgaria)

摘要: The present report explores the possibilities for spa tourist market segmentation. Based on analyses of and competition, key criteria said segmentation is established on the bases competition analysis, as well as the target segments are determined, latter being actual potential consumers product, offered in region Shipkovo village, Troyan Municipality.