The influence of mobile QR code payment on payment pleasure: evidence from China

Rong Liu , Grace Fang Yu-Buck , Jifei Wu
International Journal of Bank Marketing 39 ( 2) 337 -356

2021
Get close to the robot: the effect of risk perception of COVID-19 pandemic on customer--robot engagement

Jifei Wu , Xiangyun Zhang , Yimin Zhu , Grace Fang Yu-Buck
International journal of environmental research and public health 18 ( 12) 6314

13
2021
A natural apology is sincere: Understanding chatbots' performance in symbolic recovery

Jiemin Zhang , Yimin Zhu , Jifei Wu , Grace Fang Yu-Buck
International Journal of Hospitality Management 108 103387

2023
It is not just a name: Effects of proper name for high-quality versus low-quality brands

Shelly Rathee , Grace F Yu‐Buck , Akash Gupta
Psychology \& Marketing

2023
Person vs. purchase comparison: how material and experiential purchases evoke consumption-related envy in others

Joowon Park , Sachin Banker , Tamara Masters , Grace Yu-Buck
Journal of Business Research 165 114014 -114014

5
2023
Consumption as Therapy: Dealing with Sustained Stress Thru Consumption

Tamara Masters , DJ Nayankankuppam , Grace Yu-Buck , Parker Seegmiller
American Marketing Association (AMA) Winter 2022 191 -202

2022
Consumption as Therapy: Dealing with Sustained Stress Thru Consumption

Tamara Masters , DJ Nayankankuppam , Grace Yu-Buck , Parker Seegmiller
AMA Conference Proceedings

2020
How Using a Foreign Language Influences Perceived Fairness

Grace Yu-Buck , Arul Mishra , Himanshu Mishra
Advances in Consumer Research 49 488 -489

2021
Complaint or recommendation? The impact of customers' state and trait goal orientations on customer engagement behaviors

Xinxin Chen , Hongyan Yu , James W. Gentry , Fang Yu
Journal of Consumer Behaviour 16 ( 2) 187 -194

10
2017
The Food Risk Society in China

Ann Veeck , Hongyan Yu , James L Gentry , Xin Zhao
JOURNAL OF MACROMARKETING 35 ( 1) 149 -149

2015
New Market Systems, Aspirations, and Consumption Patterns: Daily Food Choices of Chinese Teenagers

Ann Veeck , Hongyan Yu , Fang Yu , Hong Zhu
JOURNAL OF MACROMARKETING 33 ( 4) 404 -404

2013
Family meals and identity in urban China

Hongyan Yu , Ann Veeck , Fang Yu
Journal of Consumer Marketing 32 ( 7) 505 -519

8
2015
Social eating patterns, identity and the subjective well-being of Chinese teenagers

Ann Veeck , Hongyan Yu , Hongli Zhang , Hong Zhu
European Journal of Marketing 52 ( 12) 2356 -2377

4
2018
Family, Food, and Markets

James W Gentry , Ann Veeck , Hongyan Yu , Xin Zhao
JOURNAL OF MACROMARKETING 35 ( 1) 149 -149

2015
So fun! How fun brand names affect forgiveness of hedonic and utilitarian products

Shelly Rathee , Tamara M Masters , F Grace
Journal of Business Research 139 44 -55

4
2022
The intersection of family dinners and high school schedules in urban China

Ann Veeck , Hongyan Yu , Fang Grace Yu
Routledge 165 -178

5
2016
Influences on food choices of urban Chinese teenagers

Ann Veeck , Fang Grace Yu , Hongyan Yu , Gregory Veeck
Young Consumers: Insight and Ideas for Responsible Marketers 15 ( 4) 296 -311

14
2014