Shekhar Misra
机构: Professor Emeritus of Marketing
每年引用次数
引用次数
引用: 3,171
H-指数: 10
I10-指数 : 11
出版物: 30
Deceptive Political Advertising: Some New Dimensions
Shekhar Misra
Journal of Legal, Ethical and Regulatory Issues 18 ( 1) 71
2
2015
Is conventional debriefing adequate? An ethical issue in consumer research
Shekhar Misra
Journal of the Academy of Marketing Science 20 ( 3) 269 -273
12
1992
Service Characteristics and Yellow Pages Advertising Effectiveness
Shekhar Misra , Kenny K. Chan
Journal of Small Business Strategy 2 ( 1) 1 -14
2
1991
Relating Pedagogical Preference of Marketing Seniors and Alumni to Attitude toward the Major
Richard Davis , Shekhar Misra , Stuart van Auken
Journal of Marketing Education 22 ( 2) 147 -154
47
2000
A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge:
Richard Davis , Shekhar Misra , Stuart van Auken
Journal of Marketing Education 24 ( 3) 218 -224
126
2002
Diversity in Higher Education: The Three Rs
Shekhar Misra , Gary McMahon
The Journal of Education for Business 82 ( 1) 40 -43
26
2006
Strategic orientation and firm risk
Abhi Bhattacharya , Shekhar Misra , Hanieh Sardashti
International Journal of Research in Marketing 36 ( 4) 509 -527
7
2019
Price and Advertising Effort Over the Product Life Cycle: The B.C.G. and Dorfman-Steiner Approaches
Shekhar Misra
Springer, Cham 288 -290
2015
Alternative measurement approaches to consumer values: The list of values and the rokeach value survey
Sharon E. Beatty , Lynn R. Kahle , Pamela Homer , Shekhar Misra
Psychology & Marketing 2 ( 3) 181 -200
805
1985
Sustainable development: a role for market information systems for non‐timber forest products
Manmohan Yadav , Shekhar Misra
Sustainable Development 20 ( 2) 128 -140
13
2012
Celebrity spokesperson and brand congruence: An assessment of recall and affect
Shekhar Misra , Sharon E Beatty
Journal of business research 21 ( 2) 159 -173
1,002
1990
Social network analysis in marketing: A step-by-step guide for researchers
Ghasem Zaefarian , Shekhar Misra , Mariia Koval , Viacheslav Iurkov
Industrial Marketing Management 107 A11 -A24
11
2022
A theory of marketing’s contribution to customers’ perceived value
Shekhar Misra , Kiran Pedada , Ashish Sinha
Journal of creating value 8 ( 2) 219 -240
10
2022
Impact of ESG distinctiveness in alliances on shareholder value
Viacheslav Iurkov , Mariia Koval , Shekhar Misra , Kiran Pedada
Journal of business research 171 114395 -114395
4
2024
Examining the Role of Marketing in Customer Value Creation and Firm Value Capture
Shekhar Misra
Indiana University
2018
Characteristics of the Opinion Leader: A New Dimension
Kenny K Chan , Shekhar Misra
Journal of Advertising 19 ( 3) 53 -60
644
1990
The role of spokespersons in advertising: A schematic processing perspective
Shekhar Misra
(No Title)
9
1986
Cross cultural variation in loneliness: Implications for marketing
Shekhar Misra
CCRS Proceedings
8
1999
Global fattening: designing effective approaches to reducing obesity
Michelle Neyman Morris , Shekhar Misra , Scott Sibary
J Am Acad Bus 12 249 -255
3
2008
An exploratory investigation of analogical reasoning in international marketing based on single instances
Shekhar Misra
Springer International Publishing 181 -185
1
2014