Is conventional debriefing adequate? An ethical issue in consumer research

摘要: Issues relating to ethics are infrequently addressed in the marketing literature. One area which there might be ethical concerns is debriefing. In an experiment, when false information provided by researcher subjects, those beliefs can persist despite conventional The persistence of has implications, consumer researchers should aware. Anexplicit debriefing involving a formal discussion belief perseverance phenomenon proposed as alternative approaches. This tested three separate studies, including partial replication Ross, Lepper, and Hubbard (1975) well two extensions situations. Implications for corrective advertising also discussed.