𝑲𝒂𝒍𝒑𝒂𝒌 𝑲. 𝑲𝒖𝒍𝒌𝒂𝒓𝒏𝒊
机构: Assistant Professor, Department of Management Studies, IIT Roorkee, INDIA
主页: iitr.ac.in
每年引用次数
引用次数
引用: 124
H-指数: 3
I10-指数 : 3
出版物: 9
A typology of viral ad sharers using sentiment analysis
Kalpak K Kulkarni , Arti D Kalro , Dinesh Sharma , Piyush Sharma
Journal of Retailing and Consumer Services 53 101739
6
2020
The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements
Kalpak K. Kulkarni , Arti D. Kalro , Dinesh Sharma ,
Journal of Consumer Behaviour 19 ( 4) 327 -338
4
2020
Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appeal
Kalpak. K. Kulkarni , Arti. D. Kalro , Dinesh. Sharma ,
Journal of Consumer Marketing 36 ( 6) 846 -857
3
2019
Unveiling the Shadows: Exploring the Dark Side of Influencer Marketing
Kalpak K. Kulkarni ,
2024 AMA Winter Academic Conference, St. Pete Beach, FL, USA 35 643 -645
2024
Effectiveness of Human-like vs. Cartoon-like Virtual Influencers in COVID-19
Simran Kaur , Kalpak K. Kulkarni ,
ANZMAC Conference, University of Otago Business School, 2023 ( ISSN: 1447-3275) 279 -279
2023
The Impact of De-Influencers on Consumer Behavior: An Experimental Study
Kalpak. K. Kulkarni ,
ISDSI-Global Conference 2023, IIM Ranchi, INDIA 492 -492
2023
Moment Marketing: Decoding the Hottest Form of New Age Advertising
Kalpak. K. Kulkarni ,
3rd ICDE & 14th ISDSI Annual Conference 2020, IIM Raipur, INDIA ( Building New Digital Ecosystem) 106 -106
2020
The effects of need for cognition in viral advertising: an individual‐difference perspective
Kalpak K. Kulkarni , Arti D. Kalro , Dinesh Sharma ,
11th ISDSI International Conference, 2017, IIM Trichy
2017
Multi-dimensional approach to viral advertising: past research & future opportunities
Kalpak K. Kulkarni , Arti D. Kalro , Dinesh Sharma ,
9th Great Lakes NASMEI (North American Society for Marketing Education in India) International Marketing Conference, Chennai
2015