引用次数
引用: 739
H-指数: 15
I10-指数 : 17
出版物: 34
Affordable housing finance companies in India: how do they ‘differently’ serve the underserved?
Disha Bhanot , Manav Khaire , Arti Kalro , Shishir K. Jha
Housing Studies 35 ( 3) 537 -566
1
2020
Threat, efficacy and message framing in consumer healthcare
Nachiketas Nandakumar , Bharadhwaj Sivakumaran , Arti Kalro , Piyush Sharma
Marketing Intelligence & Planning 35 ( 4) 442 -457
1
2017
Name of the Faculty
Anuradha MV Vernal TG , Shifting Grammar Of Self , Xavier MJ , Determinants Of
Behaviour 12 ( 2) 133 -147
Motivations and Outcomes of Seeking Online Consumer Reviews: A Literature Synthesis
Arti D. Kalro , Vartika Srivastava
The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior 31 112 -141
7
2018
Role of Visual Elements in Brand Logo Design
Arti D. Kalro , Shruti Trehan
ACR Asia-Pacific Advances
2018
Environmental claims in Indian print advertising: an empirical study and policy recommendation
Mousami Prasad , Trupti Mishra , Arti D Kalro , Varadraj Kalro
Social Responsibility Journal 13 ( 3) 473 -490
1
2017
Consumer acceptance of social recommender systems in India
Preeti Virdi , Arti D. Kalro , Dinesh Sharma
Online Information Review 44 ( 3) 723 -744
8
2020
Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appeal
Kalpak. K. Kulkarni , Arti. D. Kalro , Dinesh. Sharma ,
Journal of Consumer Marketing 36 ( 6) 846 -857
3
2019
Comparative Advertising in India: A Content Analysis of English Print Advertisements
Arti D. Kalro , Bharadhwaj Sivakumaran , Rahul R. Marathe
Journal of International Consumer Marketing 22 ( 4) 377 -394
14
2010
Direct or indirect comparative ads: The moderating role of information processing modes
Arti D. Kalro , Bharadhwaj Sivakumaran , Rahul R. Marathe
Journal of Consumer Behaviour 12 ( 2) 133 -147
15
2013
The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements
Kalpak K. Kulkarni , Arti D. Kalro , Dinesh Sharma ,
Journal of Consumer Behaviour 19 ( 4) 327 -338
4
2020
Consumer scepticism: A systematic review of literature
Vartika Chaudhary , Dinesh Sharma , Arti D. Kalro
The Marketing Review 19 ( 3) 189 -212
2019
A typology of viral ad sharers using sentiment analysis
Kalpak K Kulkarni , Arti D Kalro , Dinesh Sharma , Piyush Sharma
Journal of Retailing and Consumer Services 53 101739
6
2020
Online decision aids: the role of decision-making styles and decision-making stages
Preeti Virdi , Arti D. Kalro , Dinesh Sharma
International Journal of Retail & Distribution Management 48 ( 6) 555 -574
2020
Private label brands in an emerging economy: an exploratory study in India
Siddhartha Sarkar , Dinesh Sharma , Arti D. Kalro
International Journal of Retail & Distribution Management 44 ( 2) 203 -222
18
2016
Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors
Vartika Srivastava , Arti D. Kalro
Journal of Interactive Marketing 48 33 -50
105
2019
The ad format-strategy effect on comparative advertising effectiveness
Arti D. Kalro , Bharadhwaj Sivakumaran , Rahul R. Marathe
European Journal of Marketing 51 ( 1) 99 -122
20
2017
Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis
Dahlia A Ribeiro , Arti D. Kalro
International Journal of Consumer Studies 47 ( 6) 2528–2552 -2528–2552
7
2023
Consumer well-being—A systematic literature review and research agenda using TCCM framework
Priya Bhardwaj , Arti D. Kalro
International Journal of Consumer Studies 48 ( 1) e12991 https://doi.org/10.1111/ijcs.1299 -e12991 https://doi.org/10.1111/ijcs.1299
6
2024
Informality, affordability, and mortgage stress during the COVID-19 pandemic: A mixed-methods study of urban low-income households in Mumbai’s periphery.
Manav Khaire , Shishir K. Jha , Arti D. Kalro , Disha Bhanot
Journal of Urban Affairs 1 -25
2024