Message Strategies of North American For-Profit Colleges and Universities: A Qualitative Analysis
Matthew Hettche , Michael J. Clayton , Robert Hashbrouck
2019
From the Field and Into the Classroom: Information Architecture Assessment and Website Usability Tests
Michael J. Clayton , Matt Hettche
Journal of Marketing Education 34 ( 1) 30 -43
6
2012
Institutional branding: a content analysis of public service announcements from American universities
Michael J. Clayton , Kevin V. Cavanagh , Matt Hettche
Journal of Marketing for Higher Education 22 ( 2) 182 -205
36
2012
The communication of global citizenship through Public Service Announcements: a US study
Michael J. Clayton , Kevin V. Cavanagh , Matt Hettche
Journal of Marketing for Higher Education 23 ( 1) 1 -14
2
2013
Using Social Media to Teach Social Media Advertising: How to Leverage Student Prior Knowledge and Word Press Blogs:
Matt Hettche , Michael J. Clayton
Journal of Advertising Education 16 ( 1) 45 -55
6
2012
Moving Participation beyond the Classroom: Who Benefits from Online Social Communities?:
Michael J. Clayton , Matt Hettche , Dae-Hee Kim
Journal of Advertising Education 18 ( 1) 5 -13
4
2014
Responses to a Simulated Privacy Invasion: Cross-Cultural Comparisons of Invasion and Reward Effects in the US and Germany
Matt Hettche , Dae-Hee Kim , Michael J Clayton ,
2023 Marketing & Public Policy Conference Awards
2023
The Notice-and-Choice Privacy Gamble: Game Theory, Consumer Agency, and Implications for GDPR
Matt Hettche , Dae-Hee Kim , Michael J Clayton
Journal of Marketing Development and Competitiveness 17 ( 3)
2023
Using YouTube Playlists for Qualitative Research: A Classroom Activity for Content Analyzing Video Ads
Matt Hettche , Michael J Clayton , Sophia Leichtentritt
Journal of Advertising Education 27 ( 1) 50 -68
2023
Shanshan Lou is an associate professor at Appalachian State University, Boone, NC. Robin Spring is an associate professor at Grand Valley State University, Allendale, MI. Leslie Haines is a professor at Middle Tennessee State University, Murfreesboro, TN. Michelle Nelson is a professor at the University of Illinois at Urbana-Champaign, Urbana, IL.
Kirby Cook , Matt Hettche , Michael J Clayton , Sophia Leichtentritt
Journal of Advertising Education 27 ( 1) 4 -4
2023
MESSAGE STRATEGIES OF NORTH AMERICAN FOR-PROFIT COLLEGES AND UNIVERSITIES: A QUALITATIVE ANALYSIS
Matt Hettche , Michael J Clayton , Robert B Hasbrouck
Challenging the Bounds of Marketing Thought 260 -260
2013
Effects of promotional‐based advertising on brand associations
Michael Clayton , Jun Heo
Journal of Product & Brand Management 20 ( 4) 309 -315
30
2011
Web Site Design and Content Management Analysis: Opportunities for Service Learning Projects
Matt Hettche , Michael Clayton
Journal of Advertising Education 17 ( 1) 26 -35
9
The effects of affective responses to sports media-source context on advertising evaluations
Michael John Clayton
University of Florida
2009