Using Social Media to Teach Social Media Advertising: How to Leverage Student Prior Knowledge and Word Press Blogs:
作者： Matt Hettche , Michael J. Clayton
DOI: 10.1177/109804821201600108
关键词: Leverage (negotiation) 、 Social media 、 Media relations 、 Advertising 、 Advertising campaign 、 Social media optimization 、 New media 、 Class (computer programming) 、 Online advertising 、 Sociology
摘要: Social Media not only present advertisers with new and interactive ways to connect customers but they are quickly becoming a fixture of the modern college/university class environment. ...
sagepub.com
questia.com参考文章(18)
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