Estimating the efficiency of marketing expenses: the case of global Telecommunication Operators
作者： Chrysovaladis P. Prachalias , Athanasios C. Papadimitriou
DOI:
关键词: Data envelopment analysis 、 Telephony 、 Telecommunications 、 International literature 、 Mobile telephony 、 Business 、 Total revenue 、 Order (exchange) 、 Marketing
摘要: This paper investigates the capability of global telecom companies to maximise efficiency productive factors. The shown output is made up Total Revenues eighteen and inputs consist factors, which are staff, investments, marketing expenses, traffic fixed telephony mobile telephony. In order estimate management these companies, Data Envelopment Analysis (DEA) used. According findings present research, strategies telecommunication organizations characterized by decline traditional expenses increased investments. application-driven development DEA methodology has led different approaches being presented in international literature with uses interpretations. results this study can be used for assessments Decision Making Units.
参考文章(34)
William H. Greene, The Econometric Approach to Efficiency Analysis The Measurement of Productive Efficiency and Productivity Change. ,(2008) , 10.1093/ACPROF:OSO/9780195183528.003.0002
Lawrence M. Seiford, Robert M. Thrall, Recent developments in DEA Journal of Econometrics. ,vol. 46, pp. 7- 38 ,(1990) , 10.1016/0304-4076(90)90045-U
Kaoru Tone, William W. Cooper, Lawrence M. Seiford, Data Envelopment Analysis: A Comprehensive Text with Models, Applications, References and DEA-Solver Software ,(1999)
Piyadasa Edirisuriya, Telecommunications and Economic Growth: Empirical Evidence from ASEAN Countries Research Papers in Economics. ,(1995)
Bernardo Bortolotti, Juliet D’Souza, Marcella Fantini, William L Megginson, None, Privatization and the sources of performance improvement in the global telecommunications industry Telecommunications Policy. ,vol. 26, pp. 243- 268 ,(2002) , 10.1016/S0308-5961(02)00013-7
Hsiao-Fan Wang, Wei-Kuo Hong, Managing customer profitability in a competitive market by continuous data mining Industrial Marketing Management. ,vol. 35, pp. 715- 723 ,(2006) , 10.1016/J.INDMARMAN.2005.06.005
Aniruddha Banerjee, Agustin J. Ros, Patterns in global fixed and mobile telecommunications development: a cluster analysis Telecommunications Policy. ,vol. 28, pp. 107- 132 ,(2004) , 10.1016/J.TELPOL.2003.12.001
G.C Pentzaropoulos, D.I Giokas, Comparing the operational efficiency of the main European telecommunications organizations: A quantitative analysis Telecommunications Policy. ,vol. 26, pp. 595- 606 ,(2002) , 10.1016/S0308-5961(02)00059-9
RC Morey, DJ Fine, SW Loree, Comparing the allocative efficiencies of hospitals Omega-international Journal of Management Science. ,vol. 18, pp. 71- 83 ,(1990) , 10.1016/0305-0483(90)90019-6
Rajiv D. Banker, Richard C. Morey, Efficiency Analysis for Exogenously Fixed Inputs and Outputs Operations Research. ,vol. 34, pp. 513- 521 ,(1986) , 10.1287/OPRE.34.4.513