Tourism as a means of developing isolated regions: Defining the Image of a tourism destination from the demand and supply side

摘要: The development of a region is subject to its ability attract business activities and the right blend people run them. This depends on number factors previous research as well historical evidence show that region's location key factor among Hence, isolated regions are at disadvantage in attracting adversely affected by geographical discontinuity they should focus specific activities. Tourism such an activity for which not barrier, but contrary it may be advantage. tourism act driving force regions. On basis above, become competitive destination, provided course possesses characteristics. An overview literature reveals most studies referring destinations attraction tourists, i.e. demand side very few industry, supply side. Our objective this paper identify (both demand) affecting suggest ways measuring them define Image measure attractiveness, function those factors. Finally, theoretical findings will applied destinations. Key Words: Regional development, regions, tourism, destination