Strategic design for sustainability: towards a new mix of products and services

摘要: The transition toward sustainability will require a deep change in the industrial culture. In particular re-orientation of business ideas be needed, moving from traditional product-oriented kind to new, product-service-oriented one. this framework, same meaning term "design" has enlarged and concept "strategic design for sustainability" introduced. With expression is meant development an integrated system products, services communication that coherent with medium-long perspective being at time economically feasible socially appreciable today. This paper links strategic one "leapfrog strategy" (i.e. direct shift mix producers another) introducing some examples discussing their implications context emerging information society.