Organizational legitimacy and retail store patronage
作者： Stephen J. Arnold , Jay Handelman , Douglas J. Tigert
DOI: 10.1016/0148-2963(95)00128-X
关键词: Logit 、 Atlanta 、 Advertising 、 Marketing 、 Value (ethics) 、 Affect (psychology) 、 Economics 、 Meaning (linguistics) 、 Survey data collection 、 Impact factor 、 Reputation
摘要: Abstract The objective of this study is to consider how symbolic acts, such as those emphasized by Wal-Mart, affect retail store choice. Acts with much meaning include support community charities, frontdoor greeters, and patriotic displays. In logit analyses survey data from low-priced department shoppers in the Atlanta, Chicago, Indianapolis, Dallas/Fort Worth, Kingston, Canada markets, it was found that being identified having a strong reputation not only directly affected choice, but also moderated effect other determinant price, value, location attributes.
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