Corporate Reputation, Service Quality and Attitude toward Price: The Case of an Energy Utility
作者： Albert Caruana , Emanuel Said , Laura Williams , Kathleen Krentler
DOI: 10.1007/978-3-319-13078-1_126
关键词:
摘要: The effects of corporate reputation and service quality on customers' attitude toward price for electricity are considered. Significant found among one the three dimensions two used to measure quality. Managerial implications, limitations possible directions future research discussed.
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sci-hub.se 参考文章(24)
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