Television food advertising to children in Malta.

摘要: To undertake a cross-sectional survey of the extent and nature food beverage advertising to children on Maltese national television stations. Seven free-to-air channels were recorded for seven consecutive days in March 2014 between 07:00 22:00 h. Advertisements coded according predefined categories, with focus advertisements aired during 'peak' children's viewing times, defined as periods which more than 25% likely be watching any channel. Food classified core (healthy), non-core (unhealthy) or miscellaneous foods. Malta. Whole population, children. drinks most heavily advertised product category (26.9% all advertisements) across channels. The proportion food/drink was significantly greater peak compared non-peak times (52 vs 44.6%; p ≤ 0.001). A majority aimed at are foods, typically shown family-oriented programmes late evening rather being restricted programmes. 'Taste', 'enjoyment' 'peer status' primary persuasive appeals used adolescent child-focused advertisements. This first content analysis Malta suggests that there is scope implementation statutory regulation regarding foods high fat, sugar salt (HFSS) when watch television, only. Ongoing, systematic monitoring essential evaluation effectiveness regulations designed reduce exposure HFSS television.