Sport sponsorship decision making in a global market: An approach of analytic hierarchy process (AHP)
作者： Seungbum Lee , Stephen D. Ross
DOI: 10.1108/20426781211243999
关键词: Business 、 Hierarchy 、 Pilot test 、 Value (ethics) 、 Marketing 、 Originality 、 Mass media 、 Analytic hierarchy process 、 Context (language use)
摘要: … purpose of this study is to identify the decision making factors of sport sponsorship in the global market context using Analytic Hierarchy Process … , geographical coverage, sponsor's …
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