Capturing the voice of older consumers in relation to financial products and services
作者： Carol Brennan , Elaine Ritch
DOI: 10.1111/J.1470-6431.2009.00831.X
关键词: Economics 、 Product (business) 、 Population ageing 、 Population 、 Equity release 、 Profitability index 、 Response rate (survey) 、 Marketing 、 Service provider 、 Financial services 、 Applied psychology 、 Economics and Econometrics 、 Public Health, Environmental and Occupational Health
摘要: … This pilot study, which was carried out in Scotland between 2007 and 2008, sought to understand what those aged over 50 years expect from financial product and service providers, …
sci-hub.se 参考文章(6)
Raymond Pagliarini, The World Café – Shaping Our Futures through Conversations that Matter20061Juanita Brown, David Isaacs and The World Café Community. The World Café – Shaping Our Futures through Conversations that Matter. San Francisco, CA: Berrett‐Koehler Publisher 2005. 242 pages soft cover Journal of Organizational Change Management. ,vol. 19, pp. 266- 268 ,(2006) , 10.1108/09534810610648951
Hayley Myers, Margaret Lumbers, Understanding older shoppers: a phenomenological investigation Journal of Consumer Marketing. ,vol. 25, pp. 294- 301 ,(2008) , 10.1108/07363760810890525
Rose Gilroy, Meeting the Information Needs of Older People: A Challenge for Local Governance Local Government Studies. ,vol. 31, pp. 39- 51 ,(2005) , 10.1080/0300393042000332846
Maddy Kent Dychtwald, Marketplace 2000: riding the wave of population change Journal of Consumer Marketing. ,vol. 14, pp. 271- 275 ,(1997) , 10.1108/07363769710188518
Karen Dunnell, The changing demographic picture of the UK: national statistician's annual article on the population. Population Trends. pp. 9- 21 ,(2007)
Colleen Delaney, Karen Daley, Debra Lajoie, Facilitating empowerment and stimulating scholarly dialogue using the World Café Model. Journal of Nursing Education. ,vol. 45, pp. 46- 46 ,(2006) , 10.3928/01484834-20060101-10