Children’s visual memory of packaging

摘要: To elicit the visual memory of packaging that facilitates consumers’ identification and selection products from store displays, children were asked to draw a cereal box results compared with actual boxes. Over 97 percent spontaneously drew brand name other related symbols. This may be first time have glimpse consumer’s evoked set as it really exists. The suggest one’s is not just list names in mind, but an elaborate symbolic environment made up verbal codes which nested. Major implications for package management are discussed.