Applying the Theory of Planned Behavior in Predicting Proenvironmental Behaviour: The Case of Energy Conservation

作者: Octav-Ionuţ Macovei

DOI:

关键词: Norm (social)Management sciencePsychologyEnergy conservationGreen marketingSpecial caseTheory of planned behaviorEnergy conservation behaviourEconometricsPredictive powerStructural equation modeling

摘要: … a model based on the Theory of Planned Behavior in order to … variables from Ajzen’s Theory of Planned Behavior (TPB) (… from Schwartz’s Norm Activation Theory (NAT) was added (“…

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