DOI:
关键词: Norm (social) 、 Management science 、 Psychology 、 Energy conservation 、 Green marketing 、 Special case 、 Theory of planned behavior 、 Energy conservation behaviour 、 Econometrics 、 Predictive power 、 Structural equation modeling
摘要: … a model based on the Theory of Planned Behavior in order to … variables from Ajzen’s Theory of Planned Behavior (TPB) (… from Schwartz’s Norm Activation Theory (NAT) was added (“…