Futures of the sustainable firm: An evolutionary perspective

摘要: Abstract The response of firms to sustainable development issues needs pass through a deep re-thinking the strategic design, encompassing entire organization, its functions and re-shaping business model. This contribution proposes frame reference for SD oriented organizations, based on three cornerstones: principles, processes outcomes. Based an abductive research approach, analysis is developed some case studies. Special attention devoted dynamics organizations in order understand how can evolve towards progressively more challenging models which make compatible profitability growth with respect environment – beyond mere positive proactive action improve planet resources.