Program guide system with monitoring of advertisement usage and user activities

作者： David M. Berezowski , Thomas R. Lemmons , Edward B. Knudson , Donald C. Kern , William L. Thomas

DOI:

关键词: Multimedia 、 Interactive television 、 Television equipment 、 Advertising 、 Computer science 、 Popularity 、 Usage data 、 World Wide Web

摘要: A program guide system is provided in which interactive television advertisement usage monitored. Advertisement may be monitored by monitoring when advertisements are transmitted from a distribution facility to user equipment. information also received the at time displayed guide. Less important data filtered collected data. Other activities that include viewing of user, screens displayed, and non-program-guide applications used. Real-time ratings (e.g., real-time popularity certain programs, video games, or other applications) users real time.

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