Understanding Total Quality Management in Context: Qualitative Research on Managers' Awareness of TQM Aspects in the Greek Service Industry
作者： Constantinos Vasilios Priporas , Alexandros G. Psychogios
DOI: 10.46743/2160-3715/2007.1643
关键词: Customer satisfaction 、 Qualitative research 、 Business 、 Context (language use) 、 Private sector 、 Public relations 、 Tertiary sector of the economy 、 Quality management 、 Service (economics) 、 Total quality management
摘要: … This study addresses managers’ awareness and familiarity with Total Quality Management (TQM). Eighteen (18) semi-structured, in-depth interviews were conducted with managers …
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