Sensory expectations elicited by the sounds of opening the packaging and pouring a beverage

摘要: The majority of the literature on sensory expectations has focused solely those that are set by eye, is, what we see. However, although rarely think about it, sounds hear prior to tasting also influence both our concerning a food or beverage product will taste like and hedonic how much going enjoy experience. In this article, focus perception beverages consider just information is potentially conveyed mind consumer opening (the packaging), pouring liquid, even carbonation drink in glass other receptacle. We review research investigated whether people can discriminate temperature beverage, level and/or type carbonation, viscosity shape bottle container sound alone. Finally, look at question certain do, could possibly, have signature opening, opportunities associated with modification advertisements order help emphasize specific brand attributes.