The layers of relational communication in evaluating health care services
作者： Doo Syen Kang , SYNG POM CHOY
DOI: 10.1108/IJPHM-09-2014-0048
关键词: Knowledge management 、 Structural equation modeling 、 Sample (statistics) 、 Service (business) 、 Empirical research 、 Opinion leadership 、 Medicine 、 Health care 、 Word of mouth 、 Social environment
摘要: Purpose – This study aims to determine communication factors in various social settings that influence a comprehensive evaluation process ranging from information search before selecting service organization value assessment after using healthcare services. Design/methodology/approach An empirical structural equation modeling tests the relationships among of environment pre- and post-consumption evaluations with sample over 400 outpatients. Findings The results indicate are influenced by health-related communications family being diagnosed, opinions friends decision-making interaction other patients choosing hospital. level is mediated how willing consumers exchange thoughts ideas others. Research limitations/implications Future studies could consider differences gender culture, include more resour...
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