The effect of word of mouth on services switching: Measurement and moderating variables
作者： Florian v. Wangenheim , Tomás Bayón
DOI: 10.1108/03090560410548924
关键词:
摘要: … The effects of word of mouth (WOM) on the receiver's attitudes … This paper studies the effects of WOM in the context of service … of product‐category‐level variables (ie perceived risk) on …
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researchgate.net 参考文章(32)
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