作者: Seungdam Choi , Robert B. Ditton , Gary C. Matlock
DOI: 10.1080/00222216.1992.11969874
关键词: Target population 、 Respondent 、 Homogeneity (statistics) 、 Mail survey 、 Marketing 、 Statistics 、 Geography
摘要: Degree of homogeneity within a target population has been suggested as one criterion for determining the need follow-up efforts in mail survey. Previous studies respondent group difference...