Homogeneity across mail survey waves: a replicated study.

作者: Seungdam Choi , Robert B. Ditton , Gary C. Matlock

DOI: 10.1080/00222216.1992.11969874

关键词: Target populationRespondentHomogeneity (statistics)Mail surveyMarketingStatisticsGeography

摘要: Degree of homogeneity within a target population has been suggested as one criterion for determining the need follow-up efforts in mail survey. Previous studies respondent group difference...

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