Corporate Identity Antecedents and Components: Toward a Theoretical Framework
作者： Philip J Kitchen , Marwa E Tourky , Dianne Dean , Ahmed S Shaalan
DOI: 10.1057/CRR.2013.18
关键词: Corporate identity 、 Corporate communication 、 Corporate governance 、 Business 、 Corporate branding 、 Meaning (linguistics) 、 Best practice 、 Public relations 、 Knowledge management 、 Organizational culture 、 Reputation 、 Strategy and Management 、 Business and International Management
摘要: This paper undertakes a detailed review of the components corporate identity (CI). is necessitated by recent emergence and focus upon CI its frequent confusion with related issues such as branding reputation. We begin defining boundaries CI, exploring nature meaning, outlining theoretical perspectives in Part One. Two then focuses five frameworks. Amalgamating these into model will assist researchers knowing area they are focused interactions contiguous domains. Each can develop own usable repeatable scales which capable testing falsification. Interactions be empirically analysed more robustly use structured equation modelling. The outcomes used academics practitioners to move discipline forward.
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