New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry

摘要: Abstract This study extends the conceptualization of corporate identity (CI), and develops a valid reliable scale for concept via multistage research design. After detailed literature review, key elements CI in practice are clarified using 20 semi-structured interviews with senior managers leading UK companies, followed by an online survey among food beverage sector. Five dimensions identified following two-step structural equation modelling: consistent image, top management behavioral leadership, employee identification, mission values dissemination, founder transformational leadership. The is examined nomological validity outcome variable, namely social responsibility. contribution novel, as first time empirically validated second-order hierarchical construct. resultant guides practitioners to specify priorities when developing CI, acts tool assess effectiveness activities over time, enables corrective action where needed.