Determinants of online booking loyalties for the purchasing of airline tickets.
作者： Josep Llach , Frederic Marimon , María del Mar Alonso-Almeida , Merce Bernardo
DOI: 10.1016/J.TOURMAN.2012.05.006
关键词: Ticket 、 Purchasing 、 Quality (business) 、 Loyalty 、 Consumer behaviour 、 Business 、 Disintermediation 、 Context (language use) 、 E-commerce 、 Advertising 、 Marketing
摘要: Abstract The aim of the present study is to understand impact e-quality on consumer's loyalty in context online airplane ticket purchase. For this purpose, quality divided two dimensions: functional (based E-S-QUAL model) and hedonic quality. methodology applied was administered 617 consumers tickets via an airline’s website 2009. Structural Equation Modeling impact. results show that are positive significant for through perceived value. From a managerial perspective, paper provides advice airline industry development e-commerce take advantage current situation disintermediation achieve customers.
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