Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers
作者： Deepak Jaiswal , Rishi Kant
DOI: 10.1016/J.JRETCONSER.2017.11.008
关键词: Empirical research 、 Marketing 、 Green marketing 、 Green purchasing 、 Structural equation modeling 、 Conceptual framework 、 Order (business) 、 Business 、 Operationalization 、 Context (language use)
摘要: … The ‘literature review’ leads to a conceptual framework for hypothesis development followed by the section of ‘Methodology’ and ‘Analysis and Results’ with the findings of the …
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