The Impact of Consumer Green Behaviour on Green Loyalty Among Retail Formats: A Romanian Case Study
作者： Dan-Cristian Dabija , Brînduşa Mariana Bejan , David B. Grant
关键词: Consumption (economics) 、 Sustainable products 、 Competitor analysis 、 Marketing 、 Context (language use) 、 Emerging markets 、 Loyalty 、 Loyalty business model 、 Sustainability
摘要: … buying green or sustainable products, pursuing responsible consumption, getting involved in environmental protection … Being green is a process requiring major changes on the part of …
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