Customer-based corporate reputation of a service firm: scale development and validation
作者： Gianfranco Walsh , Sharon E. Beatty
DOI: 10.1007/S11747-007-0015-7
关键词: Loyalty business model 、 Service quality 、 Reputation 、 Customer satisfaction 、 Customer retention 、 Customer delight 、 Business 、 Customer to customer 、 Marketing 、 Customer advocacy
摘要: Although corporate reputation has attracted significant attention among marketing scholars, current measures of it do not adequately capture the perceptions of the most important …
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