Sharon E Beatty
机构: Professor Emerita, Marketing, University of Alabama
每年引用次数
引用次数
引用: 39,839
H-指数: 65
I10-指数 : 100
出版物: 141
Relative Efficiency and Bias of Plus-One Telephone Sampling
E Laird Landon Jr , Sharon K Banks
Journal of Marketing Research 14 ( 3) 294 -299
41
1977
FLEs' concerns with misbehaving customers in the time of COVID and beyond
Shiri Gillison , Stephanie T. , Beatty , Sharon E.
Journal of Service Theory and Practice 33 ( 6) 771 -795
2023
Shared Organizational Values: Measurement and Impact Upon Strategic Marketing Implementation:
Gordon J. Badovick , Sharon E. Beatty
Journal of the Academy of Marketing Science 15 ( 1) 19 -26
63
1987
Relationship Marketing From the ConsumerS Perspective: a Comparison of Consumers in South Korea and the United States
Sharon E. Beatty , Deborah F. Spake , Chang-Jo Yoo
ACR Asia-Pacific Advances
4
1998
The Impact of Inconsistent Word of Mouth on Brand Attitude
Sharon E. Beatty , JunSang Lim
ACR Asia-Pacific Advances
9
2005
Social Adaptation Theory in Consumer Behavior
Lynn R. Kahle , Sharon E. Beatty , Pamela M. Homer
ACR North American Advances
1986
Customer Retention Online: the Influence of Switching Barriers
Betsy B. Holloway , Sharon E. Beatty
ACR Asia-Pacific Advances
1
2005
Judgements of Relative Influence in Family Decision-Making Using Observations
Sharon E. Beatty , Christina Kwai-Choi Lee
ACR Asia-Pacific Advances
1
2002
Partner engagement: a perspective on B2B engagement
Vivek Dalela , Shiri D. Vivek , Sharon E. Beatty
Routledge 71 -84
5
2015
Signaling the trustworthiness of small online retailers
Sijun Wang , Sharon E. Beatty , William Foxx
Journal of Interactive Marketing 18 ( 1) 53 -69
403
2004
Customer-based corporate reputation of a service firm: scale development and validation
Gianfranco Walsh , Sharon E. Beatty
Journal of the Academy of Marketing Science 35 ( 1) 127 -143
1,263
2007
Unintended reward costs: The effectiveness of customer referral reward programs for innovative products and services
David B. Dose , Gianfranco Walsh , Sharon E. Beatty , Ralf Elsner
Journal of the Academy of Marketing Science 47 ( 3) 438 -459
33
2019
Impulse buying: Modeling its precursors
Sharon E. Beatty , M. Elizabeth Ferrell
Journal of Retailing 74 ( 2) 161 -167
2,764
1998
Customer benefits and company consequences of customer-salesperson relationships in retailing
Kristy E. Reynolds , Sharon E. Beatty
Journal of Retailing 75 ( 1) 11 -32
1,794
1999
Doctoral Comprehensive Exams in Marketing: Current Practices and Emerging Perspectives
Nicole Ponder , Sharon E. Beatty , William Foxx
Journal of Marketing Education 26 ( 3) 226 -235
13
2004
A Closer Look at Manuscript Reviewing in Marketing
Sharon E. Beatty , Souimava Bandyopadhyay , Myung-Su Chae , Pola S. Tarasingh
Journal of Marketing Education 14 ( 3) 3 -14
5
1992
Review and future directions of cross-cultural consumer services research
Jingyun Zhang , Sharon E. Beatty , Gianfranco Walsh
Journal of Business Research 61 ( 3) 211 -224
364
2008
The customer-based corporate reputation scale: replication and short form
Gianfranco Walsh , Sharon E. Beatty , Edward M.K. Shiu
Journal of Business Research 62 ( 10) 924 -930
138
2009
Service worker role in encouraging customer organizational citizenship behaviors
Liliana L. Bove , Simon J. Pervan , Sharon E. Beatty , Edward Shiu
Journal of Business Research 62 ( 7) 698 -705
701
2009
Adolescent influence in family purchase decisions: An update and cross-national extension
Sijun Wang , Betsy B. Holloway , Sharon E. Beatty , William W. Hill
Journal of Business Research 60 ( 11) 1117 -1124
119
2007
Lynn Kahle Michael A. Jones Shiri Vivek Pamela Miles Homer, Pamela M. Homer Sijun Wang Edward M K Shiu Robert M. Morgan William Northington William Foxx Shekhar Misra Jim Coleman Salil Talpade Stephanie Gillison Deborah Spake Vivek Dalela Liliana L. Bove Simon Pervan William W. Hill, II Christina Kwai Choi Lee Jaebeom Suh