Unintended reward costs: The effectiveness of customer referral reward programs for innovative products and services
作者： David B. Dose , Gianfranco Walsh , Sharon E. Beatty , Ralf Elsner
DOI: 10.1007/S11747-019-00635-Z
关键词: Business 、 Customer base 、 Referral 、 Marketing
摘要: … customers’ referral behavior and expand their customer base… services often use customer referral reward programs (CRPs)… of rewarded referrals for recruiting new customers for more …
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sci-hub.se 参考文章(62)
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