A Closer Look at Manuscript Reviewing in Marketing
作者： Sharon E. Beatty , Souimava Bandyopadhyay , Myung-Su Chae , Pola S. Tarasingh
DOI: 10.1177/027347539201400302
关键词:
摘要: This article examines the manuscript review process in marketing. For both empirical and nonempirical manuscripts, significance of contribution conceptual rigor were found to be most important criteria reviewing process. The critical characteristic a reviewer is ability recognize manuscript's potential suggest ways maximize its contribution.
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