Impulse buying: Modeling its precursors
作者： Sharon E. Beatty , M. Elizabeth Ferrell
DOI: 10.1016/S0022-4359(98)90009-4
关键词: Advertising 、 Impulse purchase 、 Psychology 、 Individual difference 、 Situational ethics 、 Set (psychology) 、 LISREL 、 Shopping mall 、 Impulse (psychology)
摘要: … to a fuller theoretical understanding of impulse buying, this study will provide insights to retailers about which variables influence shoppers' impulse buying urges and actions. Retailers …
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