Service worker role in encouraging customer organizational citizenship behaviors

作者: Liliana L. Bove , Simon J. Pervan , Sharon E. Beatty , Edward Shiu

DOI: 10.1016/J.JBUSRES.2008.07.003

关键词:

摘要: Assessment of the role of the individual service worker in encouraging customer organizational citizenship behaviors (customer OCBs) is the primary focus of this paper. The …

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