Sharon E Beatty

机构: Professor Emerita, Marketing, University of Alabama

每年引用次数

引用次数

引用: 39,839

H-指数: 65

I10-指数 : 100

出版物: 141

标题

引用次数

年份

Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

Michael A Jones , David L Mothersbaugh , Sharon E Beatty
Journal of Business Research 55 ( 6) 441 -450

1,473

2002

Switching barriers and repurchase intentions in services

Michael A Jones , David L Mothersbaugh , Sharon E Beatty
Journal of Retailing 76 ( 2) 259 -274

2,605

2000

Consumer comfort in service relationships: Measurement and importance

Deborah F Spake , Sharon E Beatty , Beverly K Brockman , Tammy Neal Crutchfield
Journal of Service Research 5 ( 4) 316 -332

239

2003

Celebrity spokesperson and brand congruence: An assessment of recall and affect

Shekhar Misra , Sharon E Beatty
Journal of business research 21 ( 2) 159 -173

1,002

1990

I don't want to be a rule enforcer during the COVID-19 pandemic: frontline employees' plight

William Magnus Northington , Stephanie T Gillison , Sharon E Beatty , Shiri Vivek
Journal of Retailing and Consumer Services 63 102723

2021

Why Customers Stay in Relationships: The Lock-in Factors

Mary P Harrison , Sharon E Beatty , Kristy E Reynolds , Stephanie M Noble
Springer International Publishing 94 -94

2014

Problems With VALS International Marketing Research: An Example From An Application Of the Empirical Mirror Technique.

Sharon E Beatty , Pamela M Homer , Lynn R Kahle
Advances in consumer research 15 ( 1)

121

1988

Gift-giving behaviors in the United States and Japan: A personal values perspective

Sharon E Beatty , Lynn R Kahle , Marjorie Utsey , Charles F Keown
Journal of International Consumer Marketing 6 ( 1) 49 -66

1993

The task situation and habit in the attitude-behavior relationship: A social adaptation view

Lynn R Kahle , Sharon E Beatty
Journal of Social behavior and Personality 2 ( 2) 219 -219

1987

Consumer values in Norway and the United States: A comparison

Lynn Kahle , Sharon E Beatty , Pamela Homer
Journal of International Consumer Marketing 1 ( 4) 81 -92

1989

COMMENT ON CLASSICALLY CONDITIONING HUMAN CONSUMERS.

Lynn R Kahle , Sharon E Beatty , Patricia Kennedy
Advances in consumer research 14 ( 1)

1987

Improving Value Ratings: An Assessment of the Rank-Then-Rate Approach

Sharon E Beatty , Wendy K Martin , Mahn Hee Yoon , Lynn R Kahle
Springer International Publishing 101 -104

2014

Why B2B firms measure service productivity

Gianfranco Walsh , Heiner Evanschitzky , Mario Schaarschmidt , Peter Walgenbach
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress 827 -829

2016

Cultural personal values and switching costs perceptions: Beyond Hofstede

Markus Blut , Sharon E Beatty , William Magnus Northington
Journal of Business Research 150 339 -353

2022

It’s not whether you win or lose, it’s how you play: customer delight in unpredictable experiential encounters

Donald C Barnes , Mark J Pelletier , Joel E Collier , Sharon E Beatty
European Journal of Marketing 56 ( 8) 2216 -2249

2022

Cross-cultural research on consumer values

Klaus G Grunert , Susanne C Grunert , Sharon E Beatty
Marketing and Research Today 17 ( 1) 30 -39

1989

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Shiri D Vivek , Sharon E Beatty , Robert M Morgan ,
The Journal of Marketing Theory and Practice 20 ( 2) 122 -146

2,640

2012

Evaluating customer special requests

Sijun Wang , Sharon E Beatty , Betsy Holloway
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) 21 573 -579

2019

Responding to customers’“Gray” requests: The service employee dilemma

Mary P Harrison , William M Northington , Sharon E Beatty , Betsy B Holloway
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress 722 -722

2017

AN INFORMATION PROCESSING PERSPECTIVE ON THE INTERNALIZATION OF PRICE STIMULI.

James G Helgeson , Sharon E Beatty
Advances in consumer research 12 ( 1)

1985