Evaluating customer special requests

作者: Sijun Wang , Sharon E Beatty , Betsy Holloway

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摘要: This paper describes the development of a 16-item special request scale (SRS) to measure evaluative criteria used by frontline employees when facing customer special requests. Built on a preliminary research, our study provided evidence for the reliability, factor structure, validity, and potential applications of the SRS scale on the basis of analyzing data from 131 employees of an oil exchange company.

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