Review and future directions of cross-cultural consumer services research
作者： Jingyun Zhang , Sharon E. Beatty , Gianfranco Walsh
DOI: 10.1016/J.JBUSRES.2007.06.003
关键词: Service (business) 、 Sociology 、 Service research 、 Personality 、 Cross-cultural 、 Marketing 、 Perspective (graphical) 、 Identification (information) 、 Services marketing 、 Public relations 、 Service design
摘要: … In Table 4, we outline this framework by presenting two consistent cultural service personalities which emerged from our review—the Western/Individualistic vs. the Eastern/Collectivist. …
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sci-hub.se 参考文章(82)
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