Signaling the trustworthiness of small online retailers
作者： Sijun Wang , Sharon E. Beatty , William Foxx
DOI: 10.1002/DIR.10071
关键词: Personally identifiable information 、 Business 、 Trustworthiness 、 Bookmarking 、 Advertising 、 Online study 、 Marketing 、 Business and International Management
摘要: One of the major challenges facing all online retailers, especially small online retailers, is how to initiate consumer trust. This study examines the nature of this unique type of consumer …
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