Serving the Public Interest in a Crisis: Does Local Radio Meet the Public Interest?

摘要: During a crisis, radio stations frequently operate in the public interest, disseminating critical information needs. Past research offers that smaller markets may be better prepared for crises and more willing to serve under such circumstances. These postulates were empirically tested context of specific natural disaster. A survey 124 areas directly impacted by 2008 Midwest flooding largely supports these assertions. The results indicate while disaster-prone region cognizant their responsibilities than those stable locations, are often reluctant coordinate with officials. Further, larger tended perceive less civic responsibility markets, consistent previous research. This lends further support disturbing argument – who reach greatest number people both unwilling unable effectively communicate during times crisis