Business model renewal and ambidexterity: structural alteration and strategy formation process during transition to a Cloud business model

摘要: This paper presents the findings of a longitudinal study large corporation's transition to new business model in face major transformation ICT industry brought about by Cloud computing. We build theory on process innovation through qualitative that investigates how an established firm organizes for emerging model. Contrary previous presented spatial separation as optimal structural approach dealing with two competing models, our indicate need recursive iterations between different modes separated and integrated structures line emergent nature strategic intent toward models. Our analyses reveal strategy formation be collective experimental learning revolving around number alternative intentions ranging from incremental evolution complete replacement existing Given fundamental differences requirements those intents, differing combinations proved crucial enabling organization make